My Remediator has been a leader in the fire, water and mold remediation in Florida for over a decade. They specialize in commercial and residential water damage restoration, fire damage restoration, mold inspection & testing, mold removal, and plumbing services.
Proven Track Record
Customer Satisfaction
Projects Completed
Team Members
The Challenge
My Remediator & Heating, a local service provider, was struggling with stagnant growth, primarily due to their limited online presence and ineffective lead generation strategies.
Before partnering with us, their website was barely visible in search engine results, attracting only around 10 visitors daily. The business’s organic lead generation was minimal, averaging just 5-10 leads per month, which was insufficient to sustain growth or expand their market reach.
Additionally, their Google Maps presence was underutilized, resulting in only 2 calls per month. The client needed a comprehensive digital marketing strategy that would not only increase website traffic but also convert that traffic into quality leads and sales.
Our Approach
Google SEO Optimization: We began with an exhaustive audit of their website to identify key areas of improvement. This involved optimizing on-page elements such as meta tags, headers, and image alt texts, enhancing site speed and mobile responsiveness, and creating high-quality, keyword-rich content aimed at their target audience. We also implemented a robust backlink strategy to improve domain authority and search engine rankings.
Social Media Marketing: Recognizing the potential of social media for brand engagement, we developed a tailored social media strategy. This included setting up and optimizing profiles on key platforms like Facebook, Instagram, and LinkedIn. We created a content calendar with a mix of educational posts, service highlights, customer testimonials, and interactive content to foster engagement. Paid social media campaigns were also executed to boost visibility among targeted demographics.
PPC Ads Campaign: To drive immediate results, we launched a targeted Google Ads campaign with a daily budget of $50. We focused on high-intent keywords and created multiple ad variations for A/B testing. Landing pages were designed and optimized for conversion, ensuring that potential customers were met with compelling calls-to-action and relevant information. We closely monitored performance metrics, continuously tweaking the campaigns to maximize ROI and reduce cost-per-click (CPC).
The Results
- Increased monthly leads from 5-10 to 50, a 900% boost.
- Grew daily website traffic from 10 to 800, a 7,900% increase.
- Boosted Google Maps calls from 2 to 30, up by 1,400%.
- Enhanced conversion rates with optimized landing pages.
- Amplified social media engagement and brand awareness.
- Achieved sustained growth, driving higher revenue and market share.
