Citizen Plumbing Sees 118% Traffic Surge with Damex Digital’s 360° Marketing Overhaul

Damex Digital implemented a multi-faceted 360-degree marketing strategy designed to tackle each of Citizen Plumbing & Heating’s challenges head-on. Our approach included the following key components:

1. Search Engine Optimization (SEO):

   • On-Page SEO: We conducted a thorough audit of Citizen Plumbing & Heating’s website to identify and correct technical SEO issues, improve site structure, and optimize key pages for target keywords. This included enhancing meta tags, headers, image alt texts, and internal linking to ensure that search engines could easily crawl and index the site.
   • Content Strategy: To build authority and relevance, we developed a content calendar focused on creating high-quality, keyword-rich blog posts, service pages, and FAQs. This content was tailored to answer common customer queries and address pain points, driving organic traffic and improving search rankings.
   • Local SEO: Recognizing the importance of local search for a service-based business, we optimized the GMB profile by ensuring consistency in NAP (Name, Address, Phone number) citations across the web, collecting positive customer reviews, and regularly updating the profile with posts and promotions. This effort was crucial in improving the business’s visibility in local search results.

2. Pay-Per-Click Advertising (PPC):

   • Campaign Restructuring: We restructured existing Google Ads campaigns to focus on high-intent keywords and refined audience targeting. By analyzing past performance data, we were able to allocate budgets more effectively, ensuring that ads reached the most relevant audiences.
   • Ad Copy Optimization: Engaging, clear, and action-oriented ad copy was crafted to improve click-through rates (CTR). We also implemented A/B testing to continuously refine ad messaging, landing pages, and calls-to-action (CTAs) for optimal performance.
   • Cost Management: To reduce the cost per click (CPC) and maximize ROI, we applied advanced bidding strategies, such as automated bidding, and implemented negative keywords to filter out irrelevant traffic.

3. Social Media Management:

   • Content Creation: We revitalized Citizen Plumbing & Heating’s social media presence by creating engaging and informative content tailored to their target audience. Posts included tips and tricks, customer testimonials, and promotions, which were designed to foster community engagement and build trust.
   • Platform Optimization: We optimized profiles across major social media platforms, ensuring that branding was consistent and that profiles were complete with up-to-date information, services, and contact details. This included integrating social media with the website to streamline customer interactions.
   • Paid Social Campaigns: To supplement organic efforts, we launched targeted social media advertising campaigns, focusing on demographics and interests relevant to the business. These ads were designed to generate leads, increase brand awareness, and drive traffic to the website.

4. Performance Tracking & Reporting:

   • Data-Driven Approach: We established a rigorous monitoring system to track the performance of all campaigns. This included setting up conversion tracking, call tracking, and regular performance reports that highlighted key metrics such as impressions, clicks, conversions, and ROI.
   • Continuous Optimization: Based on the data collected, we made ongoing adjustments to campaigns, refining strategies to ensure sustained growth. Our adaptive approach allowed us to respond quickly to market changes and customer behavior trends, ensuring that Citizen Plumbing & Heating remained competitive in the digital landscape.